The market rate
What a wedding planner in Italy costs, and what you get for it.
This page sets our fee against a published market rate rather than against any particular business. A rate is something you can go and read for yourself. A competitor's brochure is something we would be asking you to take from us, and we have no more right to characterise their work than they have to characterise ours.
What the category publishes about itself
| Service | Advertised |
|---|---|
| Partial planning, or day coordination | €2 000 to €4 000 |
| Full service, start to finish | €4 000 to €8 000 |
| Luxury and white-glove | €8 000 to €20 000 and above |
| Or, instead of a fee, a share of the budget they manage | 10% to 20% |
Those four rows are aggregated from eight public sources: planner sites, category guides and booking portals, read on 9 August 2026. Not one of them states a sample size, a method, or how many weddings the range was measured across, and neither can we: we did not measure it, we read it. So it is what the category advertises, not what anybody paid. We are printing the weakness of the figure directly under the figure because that is what we do to our own.
What that money buys
Delivery, relief, and somebody who has done it before.
A good planner has stood in the room before. She knows which florist answers the telephone in August, she has met the comune, and on the day she is the person the caterer rings instead of you. For a couple who would rather hand the whole thing over, that is worth the fee, and this page is not going to suggest otherwise.
We have delivered no weddings. Nobody should accept a claim about delivery from a practice that has none, so this page makes none: what it compares is the two fee structures, which is the one thing both sides have actually published.
One structural note, and it is arithmetic rather than an accusation. A fee set at a share of the budget rises when the budget rises, and so does ours, in euro. What falls is the share: 13% at €50 000 and 9% at €150 000, because our work is the same suppliers and the same deadlines either way. The difference we can defend is not the direction of that line. It is that ours is printed on your estimate from the first screen, and it moves in front of you every time you change something.
The one thing you cannot look up
Nobody in the category publishes when you have to pay them.
We went looking on 9 August 2026: two searches, the same eight public sources as the table above, for a deposit percentage, a payment schedule, or a refund condition. We found none. Not one figure, anywhere in the category.
That is a fact about what is published, not about what is charged. The terms plainly exist; they are in a contract you are shown after you have chosen, which is the point in the process where the question is hardest to ask. It is also the one claim on this page you can check yourself in about five minutes, which is why it is here and why it names nobody.
What we charge
13% of the first €50 000, then 9% to €100 000, then 5% above that of what your suppliers are paid, and nothing from the suppliers.
No minimum. On a €50 000 wedding that is €6 500 net, €7 930 once Italian VAT at 22% is added. It is a line on your estimate from the first screen, never a percentage applied at the end. Every rule behind it is published in full.
We take nothing from suppliers: no commission from the venue, no kickback from the caterer, no preferred-partner fee. That is the whole reason your venue list can be ordered by how well a property fits what you asked for. Our invoice is the last of four, and it arrives after every supplier has been settled, when the wedding has happened.
You keep the wedding. You lose only the part you were dreading, and the one figure on this page we can stand behind is the last one anybody collects.
Compose your weddingMarket figures read 9 August 2026. Last changed 2026-08-14.